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In a typical day, from the time we wake up to the time we go to bed, media plays an integral role in our lives. Everything begins and ends with interactions with media. It shapes and forms our opinions and serves to drive popular culture. The nature of media is also changing; it’s no longer possible to just classify it into the simplistic categories of traditional or non-traditional types.
We are now in the era of paid, owned and earned media. In the super competitive and fast-moving marketing environment of today, that is rapidly getting digitized, the April’s presentation will inspire new perspectives on how today’s media can provide a more opportunistic and even disruptive way of marketing.
Mr. Paul Gibbins – Leader, Mindshare Thailand will share his POV on the future of media, how it is changing & the challenges it presents for today’s marketers as control shifts from broadcasters & advertisers to consumers.
About Paul:
Paul joined as Business Director in 2003 and was the Managing Partner responsible for all planning & insights work across Mindshare till July 2008. He is now Leader of Mindshare Thailand. Previously Paul has worked for Mindshare in both Shanghai & Singapore in planning roles & before that had worked for JWT Bangkok during the fast & furious years of 1994-1996. He is originally from New Zealand and started his career with DDB.
Price includes 3 course dinner and a glass of wine or beer.
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